We can't quite believe that November is already over. It feels like only yesterday we where setting up our houses to welcome tons of trick or treaters, but here we are getting ready to hang up the mistletoe. If this is the first time you're reading one of our blogs, WELCOME! We're Pinboard Media, a production company based in the heart of the Midlands who specialise in bespoke content creation for your business. Now that we know each other a little better, lets get right into this months recap!
OUR SOCIAL ENGAGEMENT
On Instagram this month, we pushed out a lot more tutorials to our followers. The idea behind this was to start building a community within Pinboard Media, where followers can come to our page to find answers to some of their questions. We posted a total of 17 times this month, which generated a total of 15,629 impressions (+5.9%). From this we reached a total of 7,762 accounts (+19%), 7,571 of which where non-followers!
In terms of follower growth, we gained 61 followers, and lost 21. Leaving us with a overall growth of 40 followers! Sometimes it's really easy to get bogged down by the number of followers your page has, but if your work is good enough then it will speak for itself! If you want see all of our work and stay up to date with the latest tutorials, click the link below to start following the Pinboard Media Instagram page!
CLIENT WORK
This month our spotlight project is a super exciting project with Triumph Academy Trust in Coventry, helping to create promotional videos for two of their schools. Dan, Jamie, and Tom headed into Coventry to meet with Sarah Mallam, head of the trust, to create inspiring and enlightening videos for prospective students. The brief followed scripts created individually by each school, and included a mixture of B-roll video work, as well as headshot interviews with teachers and kids.
It was definitely a race against the clock as we aimed to film both schools in one day, and traditionally November hasn't been known to have a lot of daylight hours in the UK. Nonetheless, both schools went swimmingly, and we met tons of bright teachers and kids in the process who got to feel like movie stars for the day!
PLANNING FOR DECEMBER
Dare we say it, we're in the month of Christmas! That means we have got an even bigger drive to help brands, clients, and the public aware of all the ways they can maximise their accounts in the festive season! We trialed a week of posting one tutorial a day in November and it led to some amazing numbers, so we are going to work out the logistics of trying to make tutorials be uploaded more regularly on our Instagram page. (if this doesn't happen you have our permission to blame Dan, our social media guy)
As always we are also going to continue building our client relationships, making sure the content we have created for them is still working as planned and non of their strategies need updating! December is the final month of 2023, meaning we get to start looking at our 2024 calendar and get excited about all of the fun projects we have planned!
WANT TO FOLLOW ALONG?
If you have found today's blog post insightful and want to see more than follow along with all of our social media accounts! Along with this, if you have any topics you want us to talk about then please feel free to send us an email to info@pinboardmedia.co.uk and we'll try our hardest to help you out!
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